Sportmax: modern femininity

Sportmax fashion has been created from experimentation, from exploring emerging trends, from representing modern femininity. The product of a multitude of skills, Sportmax has gone through time maintaining the same creative drive that still defines it today.

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Single Dress Max Mara

Femininity and versatility: dresses

Since its inception, Sportmax has created an original style that stands out, where creativity is combined with practicality. Sportmax garments are constantly updated to showcase the latest trends, highlighting the brand’s hallmark dedication for pushing the boundaries of experimentation to their limit. Ever-changing materials, colours, cuts and silhouettes to represent dynamic femininity.

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The revisited classic: tailoring

The greatest heights of tailoring are found in Sportmax. Workmanship that reflects the know-how of the brand in manufacturing and produces amazing modern results over and over again.
Always its signature style, made in Sportmax tailoring has changed over the course of its history, blending with the trends of each generation. A virtuous contrast between refined workmanship and bold cuts, original constructions and unusual combinations of materials. Creativity and techniques are inbuilt in the Sportmax DNA.

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In Depth Tailoring 1 Max Mara
In Depth Tailoring 2 Max Mara