UNTAMED HEROINE

The mood for Autumn-Winter 2025 campaign calls for a new romantic style inspired by Brontës’ novels. The new campaign celebrates untamed femininity and resilience. Structured yet fluid silhouettes evoke the wild spirit of the English moors, where fashion becomes both armor and expression.  The palette of the collection recalls the skies and stones of Yorkshire in shades of green and cacha, with striking red accents symbolizing the inner passion of the Romantic writers. A contemporary heroine emerges — strong, free, and impossible to tame.

Urban Rusticity

Max Mara Untamed Heroine campaign look with vest, blazer, leggings and cherry-coloured bag.

New Romantic Style

Max Mara Untamed Heroine campaign look with turtleneck, skirt, belt and moss green gloves.
Max Mara Whitney Bag 7 - Large - BLACK - Max Mara Max Mara Whitney Bag 7 - Large - BLACK - Max Mara
MaxMara Accessori

Max Mara Whitney Bag 7 - Large

£2,165.00
Shield sunglasses - BLACK - Max Mara Shield sunglasses - BLACK - Max Mara
Occhiali

Shield sunglasses

£365.00