Max Mara The Cube, focused on the padded jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.
Max Mara The Cube also features jackets with CAMELUXE padding. Cameluxe represents a new frontier in responsible fashion, giving a second life to existing materials.