In the landmark year of its 75th anniversary, Max Mara announces the re-opening of its boutique on Avenue Montaigne. The store retail space within the powerful concrete structure of the 1970’s building has been completely redesigned by architect Sophie Hicks. The architecture is subtle, elegant, spaces are open and free, views are clear, architectural details are meticulous and precise. Airyness and clear views from the street reflect Max Mara’s characteristic integrity and openness.