Timeless and sophisticated in nature, Max Mara’s 101801 Icon Coat has been a subject of inspiration for numerous contemporary artists; international names and emerging talents alike. Every creative interpretation transforms the 101801 into a genuine work of art, marking a precious milestone in the brand’s heritage, expressing a new, unconventional perspective every time.
Fragments of the 101801 become abstract brush strokes in François Berthoud’s female-focused portraits. In a set of three surreal shots by William Wegman, the recognizable design humorously dresses the photographer’s Weimaraner. In a series of emotionally powerful pictures captured by Martine Barrat, children live the playfully protective quality of the 101801.