Prefall A 2 Max Mara

Max Mara Pre-Fall 2020

Imagines a vernissage at a downtown gallery sometime in the seventies. The iconic camel black and white is re- energized with shots of pop-neon colour. The ruffle is recast in a central role. Shedding its romantic associations, it delineates the collar or cuff of a sharply tailored jacket, a sassy strict pencil skirt or a voluminous taffeta gown. The trench coat gets a feminine makeover too, with a dramatic balloon shaped sleeve and a trapezoid silhouette. Necklaces, rings and earrings share the collection’s arty overtones.

The iconic 101801 coat has gained many fans over the years, perhaps the most memorable being the Weimaraner dog photographed by William Wegman and immortalised on one this season's T-shirts.

Elegance Extravagance